WordPress SEO In 5 Minutes-What Is Page Experience?
Recently, Google announced a new algorithm designed to evaluate a website based on user experience. The pages are going to be assessed using a set of metrics termed Core Web Vitals. This new ranking factor, which is due to go live sometime in 2021, is called Google Page experience. Our SEO team in Perth helps you to understand what this new ranking factor is and how to prepare for it.
What is Page experience?
Page experience is a set of metrics that evaluate a user’s experience while interacting with a specific web page. It uses Core Web Vitals, which measures the user experience for page loading, interactivity, and visual stability. It also includes several existing search factors as mobile-friendliness, HTTPS ranking, safe browsing, and intrusive interstitial guidelines.
How page experience will affect the ranking
Google says, “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”
This means it’s time to create pages with great content and also which are user friendly. Content is still the king, so bad content with a good page experience will not get you in the top rankings. But, when there are pages with similar content, page experience will decide the rankings. The Core Web Vitals will join the existing factors that Google uses to evaluate when generating SERPs.
What are the Page experience metrics?
The new Core Web Vitals consist of real-world, user-centred metrics that measure different aspects of the user experience when they visit your page. For now, it mainly focuses on three aspects – Loading, Interactivity and Visual stability of the page. More focal points may be added later in the future.
The metrics to measure the three focal points are as follows.
- Largest Contentful Paint(LCP): It measures the loading time for the largest content element that you view in the viewport. LCP should occur within 2.5 seconds of when the page first starts loading to be considered good.
- First Input Delay(FID): It measures the time a browser takes to respond to an interaction triggered by a user, for example, a button click. A page needs an FID of less than 100 milliseconds to be good.
- Cumulative Layout Shift (CLS): It evaluates the visual stability of a screen – that is how much the elements on your screen move. A CLS of less than 0.1 is considered as good value.
All these focal points, along with the existing experience factors mentioned below, determine the page experience.
Evaluates based on if your page is mobile-friendly. With Google moving towards mobile-first index, it is essential to ensure that your website is mobile-friendly.
Ensures your page doesn’t contain any malicious content like malware. It also makes sure your page don’t have any deceptive content like social engineering.
The page should be served over HTTPS. Check if your site’s connection is secure.
No intrusive interstitials
Evaluates if the content on the page is easy to access for the user and there are no intrusive interstitials. For example, pop-up advertisements can make the page less accessible and lead to bad user experience for both desktop and mobile users.
HTTPS – HyperText Transfer Protocol Secure means that the connection over which you are visiting a site is ‘secure’