WordPress SEO in 5 Minutes – What is On-page SEO?
On-page and off-page
On-page SEO, also known as on-site SEO, specifies the process of optimising individual web pages to achieve higher ranking and earn more compatible traffic in search engines. It includes technical set-up, the quality of your code, visual and textual content, and your site’s user-friendliness.
Off-page SEO, also known as off-site SEO, refers to links from other websites, social media attention and other external marketing. It aims to get more links to your site from external sources. The more compatible links you get, the higher your ranking will be.
Importance of on-page SEO
On-page SEO is important because you can control all the elements, unlike off-page SEO. It helps search engines understand your website and its content better, as well as identify whether it is significant to a searcher’s query.
Essential on-page SEO factors
These are the essential elements you should focus on:
We are never tired of repeating – Content is king. People will visit your site and keep coming back if they find your content informative and provides a solution for their requirements. Search engines read your content and try to understand if it is of high quality. Using the right keywords, staying clear of keyword stuffing, and using simple language are all essential for good quality content.
It is displayed prominently in the search results and provides a clue as to what your content is about. Poorly written, misspelt, missing, or duplicate title tags can negatively affect SEO and rankings.
Optimising meta description properly can help to improve Click-through rate (CTR), and what your website offers.
An attractive and interesting headline will help your page stand out in the SERPs. This improves your CTR and sends a signal to search engines that your content is of high quality.
Technical optimisation is an important on-page SEO factor. A technically optimised site creates a good experience for human users as well as search engines.
Here are some most important technical SEO factors –
Site Speed – The average user expects a site to load within three seconds. Anything higher than that will cause your visitors to bounce away from your site.
Codes – Make sure that your codes used are of high quality and check if you’re not unintentionally blocking crawlers from indexing your website.
Secure site – Security is of utmost importance. Implement HTTPs as Google has made it a ranking factor. Secure sites rank higher than unsecured ones.
Search engines are always trying to provide the best user experience to its users. Almost all on-page SEO factors mentioned above are intended towards increasing user engagement and improving user experience. In addition to site speed and quality content, mobile-friendliness and responsive design are essential for good user engagement.
Today’s Jargon Buster
Google Algorithm – a complex system of ranking signals that Google uses to deliver search results.
Responsive Design – a design that lets webpages adapt to the screen size and orientation of the device.
HTTPS – HyperText Transfer Protocol Secure means that the connection over which you are visiting a site is ‘secure’.