WordPress SEO in 5 Minutes – What is Crawlability?
Crawlability is an essential technical consideration for a solid SEO strategy. Many website owners overlook this due to the perceived highly technical nature of the factor. Let’s see what crawlability is and what you can do to improve your site’s crawlability.
What is Crawlability?
So, what is crawlability? Crawlability is a search engine’s ability to crawl a webpage. It means how easily a crawler can access and crawl the content on a webpage.
Factors affecting crawlability
There are a lot of factors that affect crawlability, here are a few basic ones –
Internal Links – A crawler finds pages by following links. So, in addition to a good site structure, you should have strong internal linking. A crawler can easily reach pages that are linked from the content on another page.
Improving links between pages ensures content is connected and increases crawlability.
Content – Crawlers visit your site frequently if you regularly update your content. It may surprise people that it isn’t unusual for Google bots to visit your website multiple times a day. When they see fresh content being added regularly, it really gives your search visibility and performance a boost. On the flip side, duplicate content reduces the chances of crawlers visiting your site. Make sure you update existing content, fix duplicate content, and add fresh content to increase crawlability and SEO value.
Page Speed – Crawlers move around 24/7, so they have a crawl budget of how much time they can spend on your site. The faster the pages load, the more number that search engines will be able to crawl.
Technical Factors – Crawlability can be affected by technical factors on your site. A few examples to be aware of – unoptimized codes, redirect loops, hidden links behind uncrawlable elements like frames, forms, plugins.
Today’s Jargon Buster
Crawl Budget – the time that a crawler spends on your site looking at pages.
Index – the database where a crawler stores the data from the pages it has crawled.
Site Structure – the page setup of a site or how pages are linked (connected) to one another.
RedirectLoops – when two pages of a website get redirected to each other, causing the search bots to get caught in a loop.