WordPress SEO in 5 Minutes – What is a Permalink?

WordPress SEO in 5 Minutes – What is a Permalink?

WordPress SEO in 5 Minutes – What is a Permalink?

WordPress SEO in 5 Minutes – What is a Permalink?

Search engines use permalinks to visit and index your site, and visitors use these URLs to visit and share your page. WordPress comes pre-installed with the default permalink settings, which are not optimised. It is important to optimise your URLs to make viewers and search engines understand what the content of your web page is all about. Let’s hear what our Perth SEO team says about what a permalink is and why it is important.

What is a Permalink?

The full URL (Uniform Resource Locator) of a page or post of your WordPress site is called the permalink. It’s a permanent link; permanent + link = permalink.

It mostly includes your domain name plus a short description (called a slug). Let’s see an example.

Domain name – codesquad.cloud
Slug – wordpress-seo-in-5-minutes-what-is-a-permalink

Why is a permalink important for SEO?

WordPress creates a permalink by default for every page in the below format.
Example: https://codesquad.cloud/?p=202

202 is the post number on your site. As you can see, this does not tell you anything about the post. Google may still visit and understand the content on the page, but this link is not SEO-friendly. And any web designer will tell you that it looks highly unprofessional. Users will hardly visit or share the page.

WordPress lets you choose the type of permalink. A suitable link type with relevant keywords gives both search engines and users better information about your page.

Common Permalinks in WordPress

Plain – https://codesquad.cloud/?p123
Day and name – https://codesquad.cloud/2020/07/09/sample-post
Month and name – https://codesquad.cloud/2020/07/sample-post
Numeric – https://codesquad.cloud/archives/123
Post name – https://codesquad.cloud/sample-post
Custom – https://codesquad.cloud/%postname%

What is a Permalink? - WordPress SEO in 5 Minutes - Codesquad

Make sure you choose a type that is most suitable for your purpose. Our recommendation is the Post name option, which works for most sites. This is the most direct and shortest, with no extra words or dates.

A word of caution

Characteristics of a Good Permalink

  • Should be short and enticing
  • Should contain relevant keywords
  • Should accurately describe the page or post content
  • Words should be separated by hyphens
  • Remember to edit permalink before publishing a new post

Permalinks vs Page Titles

While most permalinks and page titles are the same, it is not necessary to keep them so. It needs to be attractive to visitors but can be more search-engine focussed. Page titles, on the other hand, can be longer, and reader-focussed.

Tips to Optimise Permalinks for Your Website

  1. Structure your URL the right way

2. Include a keyword in permalinks

Including keywords does not mean to creating a lengthy URL. Always keep it concise and easy to remember. SEO wise, it is ideal to use your site’s own permalink rather than using a URL shortener like Bitly or Rebrandly.

3. Move to HTTPS

HTTPS or Hypertext Transfer Protocol Secure refers to an internet communication protocol that secures the reliability and confidentiality of data transferred between the user’s system and the website. By adding SSL certificates to your site, you can keep your business and customer connections safe. When using a website, visitors always expect a secure and private online experience. Along with better web security, switching to HTTPS also improves SEO rankings and organic traffic.

Today’s Jargon Buster

404 Error – an HTTPS status code, that indicates the specific page you were trying to reach could not be found on the server. The server itself is reachable, while the page is not.
URL Redirects – also called URL forwards is a way to send (or redirect) visitors and search engines to from one URL to another. Ideally, redirects should be avoided or kept at a minimum.
URL – short for Uniform Resource Locator. Also referred to as web address, it is the location of a website or page on the internet. It is what you see in the address bar of a browser.

Article updated on 25/06/2021
Article updated by Silpa Danish
New section added ‘Tips to Optimize Permalinks for Your Website’ and introduction paragraph

Silpa Danish

Silpa is a Senior Writer at Codesquad. She loves diving deep into any subject and enjoys the variety that content development brings. From the esoteric to eclectic – throw any subject at her and Silpa has you covered. She crafts blog posts, case studies and social media content based around SEO compliant themes. Silpa enjoys seeing client websites getting a search engine boost from the work she does.

Silpa Danish

Silpa is a Senior Writer at Codesquad. She loves diving deep into any subject and enjoys the variety that content development brings. From the esoteric to eclectic – throw any subject at her and Silpa has you covered. She crafts blog posts, case studies and social media content based around SEO compliant themes. Silpa enjoys seeing client websites getting a search engine boost from the work she does.