Keywords are a crucial factor for SEO. It is important to understand the principle behind it and why it is so significant for SEO. Our SEO team in Perth will help you to understand this in the next article.
What is a Keyword?
It is a word or phrase that defines the content on your page best, and which you would want your page or post to rank for. They are the search terms that users enter into a search engine when they are looking for information that your page or website provides. The keywords you use on your webpage should be suited to what users search for, so they have a higher chance of finding your page among the results.
Point to note -even though we have used the term keyword here, it doesn’t mean we’re talking of a single word. It can also be multiple words, it can be a single word or a keyphrase or long-tail keyphrase.
While choosing a keyword
Let’s say you are a web development agency in Perth, and you wrote a blog about web designing for corporate clients. So before choosing keywords for this blog, you need to keep these points in mind.
The search terms you want your page to be found for.
The search intent.
These points will help you choose more apt focus words. In this case, the keyphrase will most likely be ‘Web development company in Perth’ or ‘Web designers in Perth’ or ‘Web development for corporates’. These are the search terms that you need to keep in mind while creating your keywords for that particular post.
Importance of Keywords
Keywords play a significant role in leading organic traffic to your website, which results in ranking high in SERPs. It is the connecting link between what people are searching for and the content in your site. You should be very careful while choosing the focus words because that will determine the traffic you get. If you choose “design” as the keyword for your blog about web designing, you might attract users interested in designing interiors. Visitors will either bounce off your site or will skip your site entirely. This will affect your ranking severely.
Frequency of keyword in the content is also a vital factor. It essential to use them reasonably often in the content so the search engine can recognise the important words and understand the content of the page. Having said that, you must be careful not to overdo it. Stuffing leads to unnatural content, and visitors will leave your site quickly if they find your content annoying. Also, search engines are becoming smarter at recognising keyword stuffing.
While using keywords on your page
The content of your page should be easy to read and enticing for the audience. You should make sure that your content is not overstuffed with keywords because both readers and Google find it terrible.
Make sure the keywords are well distributed throughout the page.
You can add them in page title, Heading, subheadings depending on your post.
You can also try to add your primary keyword into URL, meta description and alt attributes of images on the page or post.
Keywords are dynamic and can change depending on the nature of your business and customer behaviour. So, regular research and updating are essential to keep you ahead in rankings. And that is what we can help you with. Find out how. Contact us or email at firstname.lastname@example.org
Tim Reynolds is the Chief Solutions Consultant and SEO specialist at Codesquad. Talking SEO strategies, analysing client business needs and managing projects – all in a day’s work for Tim. He loves a challenge and when he isn’t engaged with a project or developing SEO strategies, you can find him with soldering iron in hand “making stuff.” If you are looking for 100% SEO compliance, Tim and his team won’t rest until you get there.