WordPress SEO in 5 Minutes – What is a Keyword?
What is a Keyword?
Qualities of a Keyword
The main qualities include:
Search volume is the average amount of times a keyword is searched in a search engine. The more the search volume the more popular is the target word or phrase.
The popularity of a keyword increases the competition for it. The more search volume, the more expensive the bids will be. You can plan your bids by finding lesser competitive target word which specify your products or services.
The cost per click (CPC) is another aspect. It is important to know the CPC of your target keywords when you plan and manage advertising campaigns.
While Choosing a Keyword
Let’s say you are a web development agency in Perth, and you wrote a blog about web designing for corporate clients. So before choosing keywords for this blog, you need to keep these points in mind.
- The search terms you want your web page to be found for
- The search intent
- The audience you are targeting for
In this case, the keyphrase will most likely be ‘Web Development Company in Perth’ or ‘Web designers in Perth. Instead, if you choose “development” as the target word, you might also attract users interested in building development. Visitors will either bounce off your site or will skip your site entirely. This will affect your ranking severely.
Importance of Keywords
Keywords play a significant role in leading organic traffic to your website, which results in ranking high in SERPs. It is the connecting link between what people are searching for and the content on your site. You should be very careful while choosing the focus words because that will determine the traffic you get.
Frequency of the target word in the content is also a vital factor. It essential to use them reasonably often in the content so the search engine can recognise the important words and understand the content of the page. Having said that, you must be careful not to overdo it. Stuffing leads to unnatural content, and visitors will leave your site quickly if they find your content annoying. Also, search engines are becoming smarter at recognising stuffing.
While using Keywords on Your Page
- The content of your page should be easy to read and enticing for the audience.
- Make sure there is no stuffing because both readers and Google find it terrible.
- Make sure the focus words or phrases are well distributed throughout the page.
- You can add them in page title, Heading, subheadings depending on your post.
Read the complete guide on Keywords to understand more.
Keyword stuffing – using keywords too frequently in the content, which makes it look unnatural.
Search term – the words users type in, while performing a search
Long-tail keywords – a specific word or phrase that searchers use to find a particular topic.
Article originally published on 01/09/2020
Article revised by Tim Reynolds on 31/03/2021
Added new section: Qualities of a Keyword
Added new points to While Choosing a Keyword and While using Keywords on Your Page section