WordPress SEO in 5 Minutes – What are Rich Snippets?
What are Rich Snippets?
Snippets are visually more appealing search results with additional valuable information displayed alongside the title, description, and URL.
Rich Snippets and SEO
How to add Rich Snippets to your website?
Google shows rich results or snippets from Structured Data Markup (e.g. Schema) in your page’s HTML. Structured Data is a code written in a format that search engines understand.
Choose a Rich Snippet Type
Implement structured data
Once you’ve chosen the snippet mark-up, you need to deploy the structured data. This can be quite a messy affair. WordPress has plugins to add Structured Data to your site. If you don’t want to use plugins, you can use the most popular JSON-LD. If you find it confusing, it is advisable to take the help of an SEO specialist. Our SEO team in Perth is always ready to help.
Check marked-up pages for performance and errors.
And finally, you need to ensure that the snippets mark-ups are running fine. There are various tools like the one from Google itself – The Structured Data Testing Tool.
XML – stands for eXtensible Markup Language. It is a markup language to store, organize and transport data.
Metadata – Provides information about other data. Examples – author, created or modified date, file size etc.
CTR – Click-through-rate – Here, Ratio of number of users who click on your link to the number of users who viewed the result page when your link or ad popped up in the SERPs.