WordPress SEO in 5 Minutes-What are long-tail keywords?

WordPress SEO In 5 Minutes-What Are Long-tail Keywords?

WordPress SEO in 5 Minutes-What are Long-tail Keywords?

WordPress SEO in 5 Minutes-What are Long-tail Keywords?

You must have come across the term long-tail keywords while doing your SEO. They are an integral part of an effective SEO keyword strategy. In our latest from the SEO team in Perth, we help you understand what long-tail keywords are and why are they so important.

What are Long-tail Keywords?

Short-tail Keywords Vs Long-tail Keywords

Let’s understand what’s the difference between these two are

Want to know more about keywords? Read our complete guide on keywords

Why are Long-tail Keywords Important?

Lesser Competition

They have fewer websites trying to rank for. The more specific or niche your keyword is, the lesser the competition. Fewer people will be using the search term, and the chances of them visiting your site significantly increase.

Higher Conversion Rates

The people who search using long-tail keywords are usually near to making a purchase decision. So, they have higher conversion rates and excellent ROI.

Suitable for PPC

Biding on long-tail keywords helps you attract your targeted audiences and avoid ill-targeted traffic that would have been drawn if you used a short-tail instead. This makes it cost-effective and perfect for PPC.

Favoured by Google

Help in Ranking for Your Primary Keyword

Using long-tail keywords is like feeding 2 birds with one scone. Since most of them contain the main keyword, it will also appear for general search results.

What are Long-tail Keywords? - WordPress SEO in 5 Minutes - Codesquad

How to Find and Build on Your Long-tail Keyword Strategy

Understand What Makes Your Product or Service Unique

The first step is to understand how your service or product will solve a customer’s requirement. What makes your offer unique? Your long-tail terms should be in sync with your service or products.

Do Keyword Research

Research what long-tail keywords your competitors are ranking for. Find out which are the more competitive ones, which have higher conversion rates, and which are the most suitable ones that you can target.

Note Down Autocomplete and Related Search Suggestions

Type your focus keywords into search engines and note down the autocomplete suggestions. Also, scroll to the SERPs and note the related search suggestions. This will give you a better idea of how your audiences search for your products and services.

Write Amazing Content

Once you decide on the keywords you want to rank for, go ahead and create amazing content. Your content should be optimised for your chosen keyword.

Jargon Buster

Key phrase– A search term consisting of more than one word.
Conversion rates – Here, the number of visitors to your website who take a desired action (mostly make a purchase).
ROIRreturn On Investment. Here, the quantity of sales that you make against the cost of implementing an SEO strategy of long-tail keywords.
PPCPay-Per-Click – An online advertising model where advertisers pay every time a user clicks on one of their online ads
User Intent – A term used to define the purpose behind a user’s search query.
SERPsSearch Eengine Rresults Pages – Search engine’s response to a user’s search query. It usually includes organic results, paid Google Ads results, Knowledge Graphs etc.

Article originally published on 26/08/2020
Revised by Tim Reynolds on 06/04/2021
Added new section: Short-tail Keywords Vs Long-tail Keywords
Added new points to How to find and build on your long-tail keyword strategy
Added new points to Why are long-tail keywords important?
Added new terms to Jargon Buster

Tim Reynolds

Tim Reynolds is the Chief Solutions Consultant and SEO specialist at Codesquad. Talking SEO strategies, analysing client business needs and managing projects – all in a day’s work for Tim. He loves a challenge and when he isn’t engaged with a project or developing SEO strategies, you can find him with soldering iron in hand “making stuff.” If you are looking for 100% SEO compliance, Tim and his team won’t rest until you get there.

Tim Reynolds

Tim Reynolds is the Chief Solutions Consultant and SEO specialist at Codesquad. Talking SEO strategies, analysing client business needs and managing projects – all in a day’s work for Tim. He loves a challenge and when he isn’t engaged with a project or developing SEO strategies, you can find him with soldering iron in hand “making stuff.” If you are looking for 100% SEO compliance, Tim and his team won’t rest until you get there.