What is Branding And Tips to Improve Branding Strategies
“Branding is a skill of endowing products and services with the power of a brand” – Philip Kotler.
What is Branding?
Branding is the art of creating an impression in a customer’s mind. It is a marketing technique that combines name, logo, sign, motto etc., to identify a product or service of a business differentiating it from other competitors. It is like putting the whole essence of your company in a nutshell.
Why is Branding Important?
How to Improve Branding Strategies?
1. Have a Clear Vision and Mission
These are the two main things that lead every business. What is your goal? What you want to be? Why do you exist? What are the values that you hold? Answers to all these questions define what you are. Your Logos, taglines, advertisements etc., should reflect these missions. Talk about how the customer can benefit from dealing with you rather than trying to sell your product or service.
2. Define your Niche
You should narrow your targeted audience or market by specialising in your product or service. Each consumer has a specific need. If you can satisfy this need, your product will have maximum reach amongst your targeted customers.
3. Target the Potential Clients
Whatever you do for branding should always be targeted at your customers. Knowing your customer is essential. You should be able to provide information and clarify their queries. By doing this, you can imprint your brand name on your audience mind. Meet your customers on the platforms they use the most and deliver the message they would like to hear.
4. Research about Competitors
Researching your competitors is very crucial in marketing. Studying other companies help you develop a customised branding method for you. You can learn how they brand their product and create a brand story that differentiates you from your competitors.
5. Social Media Marketing
Use social media for creating brand awareness. Advertising through Facebook, WhatsApp, YouTube etc., has become an important and effective trend in marketing. With social media usage on the rise, it is easy to reach your audience through these mediums. Depending on your business, paid ads can be quite effective. Contests on social media platforms is another way that can help to get more reach for your brand.
6. SEO and Marketing Tools
Your website is an essential medium to promote your brand. Customers should be able to find you easily if they need to connect with your brand. Search Engine Optimisation helps to rank your website high in search results. This will direct traffic to your website and helps in brand visibility.
7. Customer Satisfaction
Happy clients are your primary brand ambassadors. A good branding strategy is only as effective as the quality of your product or service. Customer reviews and rating affect brand reputation. To keep your clients happy is a vital part of branding.
8. Influencer Marketing
Influencer marketing is an all-time trend in marketing. You can engage a celebrity or a social media influencer as a brand ambassador for your company. Ensure that the influencer shares the same values as you. You don’t want influencers with opposing ideologies promoting your brand. When an influencer or celebrity recommends a product, it catches the attention of the followers.
Tagline – A crisp description used in marketing campaigns to portray the unique value of a brand or its products.
SEO – Search Engine Optimisation – the process of optimising a website or webpage to improve the organic traffic to a website.