What are the Most Common Local SEO Mistakes to Avoid?

What Are The Most Common Local SEO Mistakes  To Avoid?

What Are The Most Common Local SEO Mistakes To Avoid?

What Are The Most Common Local SEO Mistakes To Avoid?

Most Common Local SEO Mistakes

1. Lack of customer reviews

2. Using unsuitable keywords

3. Not being active on social media

Social media channels are powerful for increasing brand recognition and site visibility. When maintained properly, they are efficient tools for local reach. An essential step in SEO is keeping your social media accounts active and engaging. If you’re inactive on social media, engagement will decrease and make your content come across as outdated.

4. Not listing on GMB

5. Inefficient mobile optimization

6. Poor or outdated content

High-quality content is the main pillar of an efficient digital marketing strategy. When you provide valuable and informative content, it establishes you as an authority in your niche. Think about it – if you are looking to visit a local store or service, who will you trust more? A business with an outdated website with no recent content or a business that regularly posts relevant topics? It doesn’t have to be lengthy dissertations or blogs all the time. It can be any useful content – new arrivals, offers, pictures or videos of events – anything that shows you’re an active, busy and current business.

7. Not having backlinks

8. Keyword stuffing

While keyword optimisation is a critical SEO tactic, we’ll never recommend keyword stuffing. Keyword stuffing refers to overusing your keywords so much that the website becomes over-optimised. This can make your content look unnatural, and users may bounce off your site.

Eventually, search engines will notice this and demote your site in the local search results. Remember that when you create content, you should put your customers first and then the search engines. Use keywords as naturally as possible.

9. Inconsistent contact information

One of the worst local SEO mistakes you could make is not providing contact information on your website. Missing contact information will make it hard for customers to reach you. It will also be a hit on the credibility of your business. Be sure to double-check your contact information, complete with the location details, is easily accessible on your website. Also, ensure that your NAP is consistent across platforms.

10. Having no directory profiles

Entering your business information on online directories such as GMB, Yelp, Bing Places, and Yellow Pages will help rank your business in the local search. Sticking to one directory or neglecting to list your business anywhere will decrease the visibility and reputability of your business. Listing your business in multiple directories will help more users discover your website and increase the number of potential customers.

Jargon Busters

GMB: Google My Business (GMB) is Google’s business listing service that allows you to update your business information and engage with existing and potential customers through Google reviews.
Backlink: A backlink is a link on another website that points to your website.
NAP: Short for Name, Address, and Phone number; this acronym is often used to mean contact information.

Chris Karapetcoff

Chris is the Business Manager of The Computing Australia Group, he is responsible for the management of the entire Computing Australia Group team. He enjoys the fact that it is a busy portfolio and no two days are ever the same. His day is a mix of working with the various members of our team and interacting with clients. Having worked with The Computing Australia Group for over 16 years, Chris knows our products and what it takes to put together a reliable business solution that you can depend on.

Chris Karapetcoff

Chris is the Business Manager of The Computing Australia Group, he is responsible for the management of the entire Computing Australia Group team. He enjoys the fact that it is a busy portfolio and no two days are ever the same. His day is a mix of working with the various members of our team and interacting with clients. Having worked with The Computing Australia Group for over 16 years, Chris knows our products and what it takes to put together a reliable business solution that you can depend on.

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