Tips to Improve the content SEO of your website

Tips to Improve the Content SEO of Your Website

Tips to Improve the Content SEO of Your Website

Tips to Improve the Content SEO of Your Website

Optimising content on a website is THE biggest deal when it comes to SEO. It is not just about the copy – keywords, backlinks, visual elements, fixing duplicate content, and a host of other factors go into creating optimised content. If your awesome copy is not getting the traffic and conversions it deserves, you probably need to fix the content SEO health of your website.

If you just thought how can I improve content SEO, you’ve landed at the right place. Our SEO experts at Perth do that everyday for our clients. Here are some tips –

SEO Copywriting – Write for the Customer

And it’s not just about keywords. Getting the content to match the relevance of the page and the overall idea of the website is important. Your web copy should be engaging, provide solutions and valuable information to your target customer. Write for the customer, address real issues. This will help you build a store of valuable information that customers will make a beeline for. The more the traffic, the more inclined search engines will be to consider you as an authority, which directly translates to higher rankings.

And, the next time the customer needs a service or makes a purchase, guess who they will turn to? You!

How to make your copy more interesting? Here are a few tips-

Get Your Keywords in Order

  1. Keyword Cannibalisation – This refers to the situation where there is more than one content on your website with a similar topic and the same keyword. Such articles can end up competing with one another in the search results, affecting the rankings of each page. Solve this issue by combining similar articles and creating original content for each page.
  2. Keyword Research – Updating keyword constantly is essential to stay in the game. Keeping your content up in the ranks means keeping the keywords up to date. A keyword that was once relevant may now have fallen out of usage or popularity. Using the right keyword and updating it for relevance is critical to improving the content SEO fitness.

Keep Your Content Fresh

Ensure Strong Internal Linking

Internal linking is a crucial aspect of the SEO game. It determines the structure of your website. It helps search engines determine what the most important pages are.

Optimise Content for Mobile

And finally, Don’t Forget to Promote your Content

You work hard and have some fabulous web content – what next? Promote it! Social Media is a great platform for SMBs to promote their content and business. There are greater chances of your content being shared on social platforms. Also, ensure that the social icons are placed prominently on pages and blog posts on your website.

Jargon Buster

CTA – An image or text that prompts website visitors to take action – to interact further with the page. Examples – Learn more, Subscribe now, Buy now etc.
Backlinks – Or inbound links are when other websites link to your webpage or post.
Landing page – is a page that a visitor lands on after clicking a link from mostly an ad or promotion. It can be considered a lead capturing page where you request customer info in exchange for an offer.
Lazy Loading – the differential loading of page elements as they become visible on scrolling. This means only visible elements of a page load.

Silpa Danish

Silpa is a Senior Writer at Codesquad. She loves diving deep into any subject and enjoys the variety that content development brings. From the esoteric to eclectic – throw any subject at her and Silpa has you covered. She crafts blog posts, case studies and social media content based around SEO compliant themes. Silpa enjoys seeing client websites getting a search engine boost from the work she does.

Silpa Danish

Silpa is a Senior Writer at Codesquad. She loves diving deep into any subject and enjoys the variety that content development brings. From the esoteric to eclectic – throw any subject at her and Silpa has you covered. She crafts blog posts, case studies and social media content based around SEO compliant themes. Silpa enjoys seeing client websites getting a search engine boost from the work she does.