Social media has evolved from just being a platform for connecting people to becoming a crucial part of every eCommerce business.Earlier a business’s presence was signified by a physical shop and advertisements in traditional media. But in this digital era, business reputations are assessed by their social media standing.
Facebook is one of the most popular social network platforms. It allows users to connect and share thoughts, ideas, and information online. It is the most used social media platform by businesses. Facebook has always focused on building their platform favourable for the growth of the business world. Before going to what are the benefits of Facebook for business, let’s consider these recent statistics* on Facebook.
Advertising is a major overhead for most businesses. In this age of shrinking attention spans, you need continuous engagement with customers to achieve customer loyalty. This can be difficult for small businesses, with their limited marketing budgets. This is where social media turns into an effective marketing channel for small businesses.
In this article we will discuss Why Small Caps should Go Digital? Many small-cap companies feel that a website and a social media presence is either irrelevant, time-consuming or too expensive for them, so they give it a miss. But that’s no longer true and can be counterproductive. Australians spend a lot of time on social media and the trend is only rising.