You are always strategising to make your website loved by Google’s algorithm so you can rank higher in SERPs. There are two categories of factors in Google’s algorithm – on-page factors and off-page factors. As a leading SEO agency in Perth, we know the importance of understanding and implementing these factors.
Advertising is a major overhead for most businesses. In this age of shrinking attention spans, you need continuous engagement with customers to achieve customer loyalty. This can be difficult for small businesses, with their limited marketing budgets. This is where social media turns into an effective marketing channel for small businesses.