What is a landing page? - Codesquad

What is a Landing Page?

Are you looking to increase your potential lead base? Landing pages are an excellent tool for lead generation. They help to convince and encourage visitors to provide you with information in return for a valuable offer. So, what is a landing page? What are its benefits, and how can you use it to boost your business? Read on to learn all you need to know about landing pages.


Negative Google Reviews- How to handle them and remove them

Bad reviews are a nightmare for any entrepreneur. Though one negative review will not sink your business, it could potentially avert new customers. Google reviews are very significant in this digital era, where most customers depend on Google for reliable recommendations.
Read on to know how you can delete bad Google reviews that have adverse impacts on your business.

How to do SEO - A Guide for Developers- Codesquad

The SEO Guide for Developers

SEO is for marketers- is a widespread misconception in the Devs community. However, developers can make a substantial contribution in ensuring a site is optimised. Here is the big SEO guide our SEO team at Perth have created exclusively for developers to help them realise their SEO skills to the greatest extent.

How to create an effective landing page - Codesquad

How to Create an Effective Landing Page

Are you worried your landing pages are not producing enough conversions? Landing pages need a different treatment than a normal web page.
Landing pages are a cornerstone of your digital marketing. So how can you create an effective landing page? Read this quick guide from our Perth SEO analysts.


What Is WordPress? And What are the Benefits?

Planning to start a new website or migrating one? Chances are your web developer has already suggested WordPress. It is no wonder considering the popularity of the platform. So what are the benefits of WordPress that make it stand out from other platforms?

How to optimise your website source code - Codesquad

How to Optimise Your Website Source Code For SEO Visibility

Optimising a website’s source code is one of the key on-page SEO tactics. Being the backbone of any website’s smooth functioning, the source code can influence your website’s SERP ranking. What can you do to optimise it? Let’s find out.

What is Lazy Loading? - Definition and Importance - Codesquad

WordPress SEO in 5 Minutes – What is Lazy Loading?

Page speed is one of the most important SEO factors. The average user expects a site to load within 3 seconds. Anything beyond that can mean disaster. By optimising your page’s load time, there are increased chances to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue. Our SEO pros from Perth have one great tip to do that – Lazy Loading. What is lazy loading? How does it improve page speed? Let’s find out.

How can I improve content SEO? - Codesquad - SEO

Tips to Improve the content SEO of your website

Optimising content on a website is THE biggest deal when it comes to SEO. It is not just about the copy – keywords, backlinks, visual elements, fixing duplicate content, and a host of other factors go into creating optimised content. If your awesome copy is not getting the traffic and conversions it deserves, you probably need to fix the content SEO health of your website.

How to avoid keyword stuffing? - Codesquad - SEO

What is Keyword Stuffing and How to Avoid It?

Many online marketers practice keyword stuffing, knowingly or unknowingly, to get more traffic. Keyword stuffing is considered a black hat technique by search engines. So, what can you do to avoid keyword stuffing in your content?