Having a website is not enough to generate traffic to your site or convert potential patients into real patients. Your website should be optimized for a good position on search engine results and for a good conversion rate once users are on your site. It is not a one-time effort either; optimization strategies keep changing continuously as search enginesuse smarter and smarter analytics to evaluate internet user behaviour.
For a long time, medical professionals relied on referrals from colleagues and “word of mouth” from existing patients. Advertising was seen as a desperate measure. Though still in use, this strategy is becoming less and less effective and sustainable for medical practices. For new medical professionals setting up their practice,having an online presence has become as important as the location of their medical practice.