In a word yes! Every form of successful marketing and advertising is expensive, but you can sit around hoping that people click through to page 10 on Google to find you or you can do something about it. Remember NOT spending on advertising is also expensive, because your competitors are spending on these mediums.
Most businesses recognise that there is a need to spend money on paid advertising – pound for pound, SEO delivers more traffic than any other medium (unless you have an unlimited Google AdWords budget).
SEO is highly targeted as well. If you place an ad in a newspaper or on television, you have no control over who sees it and as a result, you pay for that. SEO targets businesses local to your business to helps them find you quickly. As an example, if we place a keyword within this page for Belmont SEO Services, then we would expect people searching for this phrase would have a higher chance of finding our business.
To understand the cost of SEO and the potential Return on Investment (ROI), consider the following:
Many competitive keywords on Google AdWords can cost up to $20 to $50 per click. Most people who search will click on several ads before they settle on a company (if any).
It would not be unusual to spend up to $100 per actual qualified lead from Google AdWords – we have seen much higher spends than this with poorly structured campaigns.
When you invest in SEO, you should receive long lasting benefits for your investment. Once a click is paid for, you never get that click again – you pay for it each and every time. Therefore the cost of AdWords goes UP exponentially whereas SEO reduces in cost with every click.
There is no doubt that investing in SEO AND AdWords will give your business momentum but SEO has longer lasting effects.