Reasons Your Business Needs Social Media
What is social media?
Social media is a web-based technology that facilitates sharing ideas, information, and other forms of expression through virtual communities and networks. It is a fast, inexpensive, and effective way to reach out to your audience. Platforms like Facebook, Twitter, LinkedIn, Instagram are the new paradigms that influence people to align to or follow our brands.
So, what’s the value of social media?
Considering the fact that now there are more than 4.2 billion people on social media, we can agree that it is an effective business strategy. 73% of marketers also think the same. Research shows that around 54% of customers use social media to research the products before purchasing. These all strengthen the point of the increasing impact of social media on people and marketing. It will play a vital role in improving conversions, boosting brand awareness, and providing customer service in the coming years.
Reasons your business needs social media
Here are some reasons why your business should make use of Social Media.
1. Social media help bring in targeted traffic
Most people use social media and most of your leads and customers are on social platforms like Facebook. Social media posts provide a chance for potential customers to find your social content and click through to your site. The content you post will primarily show up in the feeds of followers and people interested in your product. It boosts your traffic numbers and also will bring in the type of visitors you want to attract.
2. Allows for targeting and retargeting
You can target customers by factors like age, location, education level, industry and even user behaviour. Different tools like Facebook pixel helps you to track how your ads shape customer behaviour and then retarget your ads accordingly. This helps you to deliver your ads to the people who are most likely convert into solid leads and sales
3. Social media provides opportunities for customer service
These days customers want quick responses for their queries. A strong and engaged social media profile will help you keep customers happy and satisfied, in turn giving you a positive public image.
4. Helps you to reach potential customers who are not familiar with your product
Social media enables you to reach out to customers who aren’t familiar with your company but are interested in information related to your product. You can set up streams, following specific keywords related to your industry or products, which helps to open a gateway to your site. Through this, you can influence a sales decision.
5. You can quote experts and influencers through social media
You can quote experts in blog posts and encourage them to share it by leveraging your own social media channels which will help you to magnify your brand. If your source shares the link, it increases the traffic drive to your site. This is the principle of the “social media influencer”.
6. Social media is an excellent medium for promotion of events
Effective promotion is required for the success of an event. We can best achieve this through social media. Social media platforms help in spreading and amplifying your message and also helps in social targeting, which leads to more coverage and attention to your brand. If you are holding an event for teaching pottery classes and it is discovered by someone who is interested in attending, it is highly likely they will share it with like minded people they know. Social media makes sharing easy.
7. Unmatched ROI on social media ads
You can bring in more traffic at a fraction of the cost of targeted Google ads by boosting the right social media posts. This way, you can spend your advertising budget more strategically by focusing on the posts that matter most to your audience. People share content they like on Social Media – that doesn’t happen with Google Ads.
8. Helps you to know your audience
Social media allows you to know your customers better. By reading their status updates and tweets, you’ll gain insights into their daily lives. Consumer behaviours shape new trends. These insights have obvious marketing benefits, and when you understand your customers, you can write more compelling and better posts, which lead to more traffic and hopefully sales.
9. Your site’s SEO benefits
Consistently driving traffic to your optimized pages will help your search ranking to climb much faster. People re-sharing content drives engagement and has exponential SEO benefits. If you like to know more, our SEO Perth team can help you with it.
10. Social media levels the marketing field between big and small businesses
You can grow consistently using social media even if you don’t have a massive ad budget. All you need is to find a way to connect with your market in a way that builds your brand. If you’ve got a skilled team and a strong brand voice, backed up by a solid product, that’s something you can do.
11. Generate conversation
Social media marketing combined with the right strategy can create conversation among your customers about your products and brand. Engaging with your audience in a way where they feel there is a person behind the brand encourages them to make conversations and feel valued. Share content like open-ended questions or feedbacks to create natural conversation.
12. Social media is almost free of cost
You don’t have to spend money to create a social media profile for your business. The quality of the organic content may promote your brand on its own, but for more exposure paying for promotion is recommended. Facebook and Twitter allow you to promote your business by targeting users who are interested in your products. You can also choose affordable plans.
13. Boost results with A/B testing
We have usually heard about A/B testing for websites; you can do the same with your posts on social media. You can test similar posts and note their reach and conversion rate. This way, you can filter out the best and effective posts for your brand.
14. Social media help your customers stay up-to-date
Your customers stay updated about new products, offers and upcoming events. The excited customers will share it among their friends, making your products reach a more desired audience. Since the majority of the consumers are now on social media, it is one of the best and effective ways to introduce products and keep them updated about your brand.
Web traffic– number of web users who visit a specific site.
Revised by Silpa Danish on 16/08/2021
Added new section what’s the value of social media?
Added new points under Reasons your business needs social media