PPC Vs SEO – Head to Head – website traffic

PPC Vs SEO – Head to Head – Website Traffic

PPC Vs SEO – Head to Head – Website Traffic

PPC Vs SEO – Head to Head – Website Traffic

Why is Website traffic important?

The number of visitors to your site translates to the number of opportunities you have to share your brand, generate leads, leading to new clients, and in the long run helping to grow your business. The amount and quality of website traffic has a great impact on the success of any online business.

How to increase traffic to your website

Website traffic increase - PPC Vs SEO – Head to Head

What is PPC and when best to use it

PPC is a marketing method where you pay for every user click on the online ad you are promoting. You need to make bids to the search engines to have your ads appear in the sponsored results when a user types in a query that includes your keywords.

PPC is a better option when:

• You want to be at the top of the search results. PPC results are positioned above the organic search results. So, it’s crucial to use PPC to maximize your click-share of the search results.

• You require instant results. If your bids are high enough to qualify top of the page placements, your ads are instantly displayed to the millions of users, making PPC an excellent option for seasonal promotions, product launches, event-based marketing, promoting time-sensitive offer or any marketing which needs high conversion rates.

• You need a highly targeted and narrow band of users. PPC marketing allows you to narrow down your target consumers based on their demographic data, like age range, education level, gender, income range, etc. of the people who will be able to view your ads.

What is SEO and when best to use it

Website traffic increase - PPC Vs SEO – Head to Head

SEO is a better option when:

• You need sustained and consistent traffic. Getting to the first page of search engine result pages takes a relatively long time. But once you get there on the back of your SEO campaign, you can stay there for a long time, by continuously improving your SEO strategies.

• You wish to make your website an authority site. You will need to create sustained traffic generation to your site to build up a reputation enough to dominate the market. The only way to do this is through content-rich SEO strategies and planning

• You wish to sell your website. You will need to increase the value of your site if you plan to sell it at a good price. The amount, quality, consistency of traffic generated, search engine rankings, site popularity, etc. all influence the value of your site. All of which need SEO.

In a nutshell, PPC creates quick and instant traffic generation, while SEO gives you slower but more sustained traffic.

Getting started

Chris Karapetcoff

Chris is the Business Manager of The Computing Australia Group, he is responsible for the management of the entire Computing Australia Group team. He enjoys the fact that it is a busy portfolio and no two days are ever the same. His day is a mix of working with the various members of our team and interacting with clients. Having worked with The Computing Australia Group for over 16 years, Chris knows our products and what it takes to put together a reliable business solution that you can depend on.

Chris Karapetcoff

Chris is the Business Manager of The Computing Australia Group, he is responsible for the management of the entire Computing Australia Group team. He enjoys the fact that it is a busy portfolio and no two days are ever the same. His day is a mix of working with the various members of our team and interacting with clients. Having worked with The Computing Australia Group for over 16 years, Chris knows our products and what it takes to put together a reliable business solution that you can depend on.