How to Increase Google Reviews For Your Business
What is a Google Review?
Google Review allows businesses to collect voluntary and unpaid customer feedback. It is an easy tool that lets your customers leave ratings and comments on their experiences with your business. The reviews and the ratings by the customers will then be displayed in all related search results.
Why are Google reviews important?
To keep the current customers happy and the potential customers willing to take a chance on you, your brand needs to have a good online reputation. Testimonials by other customers help to build trust among the audience. Most people trust Google, and moreover, Google reviews are voluntary and unpaid. So, it acts as a proof of your credibility. The higher the number of good reviews, the more potential leads and conversions will be for your business. It is also a ranking factor – Google considers not just the number but the quality of the review while deciding on the ranking position. You can also use this feedback to analyse the strengths and weaknesses of your brand.
How to increase Google reviews for your business?
1. Have a Google My Business page
2. Ask customers for a Google review
Ask, and you shall receive. The easiest way to get more reviews is by asking your customers directly. Guide them on how they can leave a review on your business through Google maps. If you have a chance to talk to a satisfied customer, ask them if they could spare a few minutes to write a review on your service.
3. Send follow-up mails
You could send an email to the customer and ask them to leave a Google review. Ensure the email is personal and polite. Thank them for choosing your brand and let them know their feedback is vital to your business. You could also attach the link to the review page to make it easier for the customers.
4. Add review links to websites
Adding a review link to your website is an easy way to collect more Google reviews. You can create a custom Google review link where your clients can leave their feedback. Steps to create a custom Google review link.
5. Create a review page on your website
While linking to the Google reviews page can be helpful, creating a Google review page on your website will be even more effective. Make the page accessible from your menu. You can display already existing reviews as well on the page to give that extra push.
6. Google review CTA and social media posts
Along with a Google review page, you can use a Google review CTA in your website footer. A CTA element in the footer or a pop-up message is more likely to capture the customer’s attention than a menu element. You can also ask for reviews through social media channels. You can include feedback requests in surveys you conduct online.
7. Provide exceptional customer service
CTA: Call-to-action (CTA) is an element (textual or visual) on a website that prompts a visitor to do an action.
GMB: Google My Business (GMB) is a Google directory that lists the local businesses and helps in managing business profiles across Google search and Google Maps