Social media marketing has marked its place in the world of business, and it’s here to stay. It has become a natural extension of any online as well as offline business. E-commerce sites make it a rule to have a social media presence. Recognizing the importance of a social media presence, 81% of small and medium-sized enterprises has created a social media platform to connect with potential customers.
Website visitors and Google love content that is neatly and logically categorised. Categories and Tags both let you do that, but in different ways. Should you use Categories or Tags for SEO? Here’s our Perth SEO team’s take on the topic.
Slugs that are optimised will help you improve your ranking in SERPs. Our slug is an important part of a URL that needs all your love. In this latest WordPress SEO in 5 minutes, we list out how to optimise slugs and why they are important for SEO.
URLs are a small ranking factor or a relevant ranking factor. But there’s no denying that they do affect SEO. Understanding what makes a good URL and following best practices will help you create SEO friendly URLs.
Duplicate content is a similar or exact copy of content that appears on various places, either on different pages of the same website or on other sites. Google hates duplicate content and thus can lead to negative consequences.
Call To Action is a simple but powerful means of marketing. It plays a crucial role in converting visitors who land on your website. Marketing is successful when we can make our customers engage and take action, and that’s where CTA comes to action.
Ecommerce has been growing rapidly over the past few years and the COVID pandemic has given it an additional thrust upwards. As the space gets more competitive, e-commerce providers are working on making the experience more user-friendly and safer. Here is a short piece on the emerging eCommerce trends of 2021.
You are browsing using your phone for a product and found a site you were interested in. You opened it and realised it takes ages to load. So, you got frustrated and went back to search for a better one. We all have experienced it, right! And this is precisely where AMP comes to the rescue.
Breadcrumbs help find the way – for Hansel and Gretel through the forest; and for internet users, through the website they are visiting. They also help Google crawl a page better. Why are breadcrumbs important for SEO? Anything good for UX and Google is important for SEO. Let’s see what our SEO experts in Perth say about breadcrumbs and why they matter.
As user interactions with online content become more complex, CDNs help improve user satisfaction by optimising websites. Their importance can be gauged by the rapidity and numbers by which CDNs have bloomed over the past few years. In this article, our SEO experts help you understand what a content delivery network is and how it improves UX.