What is a keyword? It is a focus word ( or phrase) that sums up your post or web page’s content. Your keyword should match the search terms you want to rank for if you want to be in the search results. Our SEO expert from Perth will help you understand the importance of a keyword and how to choose the right keyword.
What are the social media trends for 2021? Our social media experts list them out here. Every trend on the list is about bringing a human touch, authenticity and personalisation to the way interactions happen on social platforms. That is how social platforms can stay relevant and will look to evolve.
SEO is hard work. Site migrations can affect rankings. If not planned well, a site migration can destroy the SERP rankings that took you months or years to earn. So, how can you migrate your site without losing SEO? Follow this Site migration SEO checklist from our SEO experts.
The web is an incredibly dynamic space. New technologies pop-up frequently. It can be a challenge to keep ahead of all the developments in such a fast-paced area. Our web development experts list out the most important and popular web development trends for 2021.
Did you know that email marketing is one of the most effective and successful means of marketing? Even though it is considered as a traditional means of marketing, email marketing helps you share the latest news, sell products, conduct surveys and much more. With the right email marketing strategies, you can boost your ROI considerably. Our marketing experts from Perth bring you some of the best email marketing strategies for an effective campaign that will improve your sales and enhance your business growth.
This is a frequent question that our SEO experts get asked. The short answer is that it depends on a few factors; there is no one-answer-fits-all. It can take anywhere from 4 to 6 months upto a year for results to start showing up. SEO does take time. Anybody who tells you otherwise is definitely not using Google approved guidelines. In this article, our SEO experts tell you when you can expect an investment in SEO to pay off.
Search engines continuously strive to provide users with the best search results. One of the problems search engines face while trying to index for pages is duplicate content. So, what is duplicate content and how does it affect your ranking? Our SEO experts from Perth will help you understand all about duplicate content and how to fix duplicate content issues on your website.
Site structure means how your website is designed and how the pages are linked to each other. Without a good structure, your website is just a collection of pages. Neither users nor search engines will understand how to navigate your site or which pages are important.
We have previously discussed what a keyword is and the difference between keyword and keyphrase. In this article brought by SEO experts from Perth, we will understand about keyphrase density, why it is important, and the best strategies for healthy keyphrase density.
You’ll come across two opinions on backlinks. Ignore them. Watch every backlink carefully and disavow as soon as you think a backlink is bad. You should certainly not ignore backlinks – they are important for SEO. But you don’t have to immediately disavow backlink you think is shady. In this post, our SEO experts from Perth tell why you need to disavow some backlinks and when to do it.