8 SEO Mistakes to Avoid
Most users never go beyond the first page of the search results, with the top three results getting the maximum clicks at around 60%. Optimisation mistakes hurt rankings and conversion rates. Therefore, it is crucial that your site is SEO compliant.
8 Common SEO Mistakes to Avoid
Keyword stuffing is the indiscriminate use of keywords, so that the content looks unnatural. Take a look at this example –
Codesquad are web designers in Perth providing coding services. If you are looking for coding services, contact our coding services department. A coding services specialist will speak to you.
Keyword stuffing can have the opposite effect to what you intend. Search engines will penalise your site for keyword stuffing as it lowers content quality. Search engines consider keyword stuffing as spammy content and can cause your site not to rank at all.
Broken links will increase your bounce rate, as visitors will leave your site within seconds. Broken links also prevent search engines from indexing your page or website. Both these will lead to low rankings.
Content that is copied from other sources will be penalised for plagiarism. You need to research your topic thoroughly, but form your own conclusions and use your own words.
Another common mistake is duplicate content on multiple pages of the same site. Duplicate content and pages lead to low user experience and low rankings.
Issues with Title Tags and Meta Tags
CMS like WordPress also create default tags, leading to duplicate tags for multiple pages.
Linking not optimised
A weak linking structure causes poor user experience and will affect site rankings.
Linking to sites with low authority, broken links, page crawl depth more than three clicks, and nofollow attributes are the most common mistakes that happen with links.
In general terms, a site is considered high-authority when it has a large number of high-quality external links. A high authority site is trusted by users and search engines. Examples – Wikipedia or Google. Websites with few inbound links are considered as low-authority.
Ensure that these common errors are kept in check through continuous monitoring and maintenance of your site.
Not optimising for the right keywords and search intent
A common mistake that happens with selecting keywords is selecting the wrong keywords. This is especially true for long-tail keywords. Long-tail keywords can get you a high conversion rate if you are using the right combination of words. Keyword research is essential to ensure that you are using keywords optimised for search intent too.
Ignoring Site Performance Issues
Any page that takes longer than 3 seconds to load is going to cost you visitors. That is the average time a user expects for a page to load. Page speed is crucial for SEO and user experience.
Not optimising your pages for mobiles is another mistake as the future of internet becomes increasingly mobile dependent. Our web designers in Perth can help you with it.
Nofollow Attributes – a value assigned to metatag instructing search engines not to follow an outbound link.
Long-tail Keyword – three or four keywords or a key phrase that is more specific than a single keyword.
Page Crawl Depth – the number of clicks to reach a specific page.
CMS – stands for Content Management System. It is a software application for creating and managing enterprise and web content.