Most users never go beyond the first page of the search results, with the top three results getting the maximum clicks at around 60%. Optimisation mistakes hurt rankings and conversion rates. Therefore, it is crucial that your site is SEO compliant.
SEO compliance is all about showing search engines a website that is built to the same standards that they have identified as “best practice”. If we can present a technical compliant website, we are making it easier for search engines to navigate and interpret our site.
SEO compliance is an ongoing and continuously changing process. Read on to find the most common 8 SEO mistakes to avoid on your site.
8 Common SEO Mistakes to Avoid
Keyword stuffing is the indiscriminate use of keywords, so that the content looks unnatural. Take a look at this example –
Codesquad are web designers in Perth providing coding services. If you are looking for coding services, contact our coding services department. A coding services specialist will speak to you.
Keyword stuffing can have the opposite effect to what you intend. Search engines will penalise your site for keyword stuffing as it lowers content quality. Search engines consider keyword stuffing as spammy content and can cause your site not to rank at all.
Broken links will increase your bounce rate, as visitors will leave your site within seconds. Broken links also prevent search engines from indexing your page or website. Both these will lead to low rankings.
Google has time and again mentioned that content is king and has content quality guidelines in place. Inferior and irrelevant content can cause your site to get downgraded in the SERPs. A common mistake many content writers make is writing for Google rather than writing for users. In the long run, if users don’t find your site useful, Google will know and push your site down in the search rankings.
Content that is copied from other sources will be penalised for plagiarism. You need to research your topic thoroughly, but form your own conclusions and use your own words.
Another common mistake is duplicate content on multiple pages of the same site. Duplicate content and pages lead to low user experience and low rankings.
Issues with Title Tags and Meta Tags
Title Tags and Meta Tags allow you to create unique and tailored links to attract visitors. This is a much-ignored art as meta tags are not considered as a direct ranking factor. However, missing tags can prompt Google to create one for you automatically. This can lead to a mismatch of your content and search terms.
CMS like WordPress also create default tags, leading to duplicate tags for multiple pages.
Linking not optimised
A weak linking structure causes poor user experience and will affect site rankings.
Linking to sites with low authority, broken links, page crawl depth more than three clicks, and nofollow attributes are the most common mistakes that happen with links.
In general terms, a site is considered high-authority when it has a large number of high-quality external links. A high authority site is trusted by users and search engines. Examples – Wikipedia or Google. Websites with few inbound links are considered as low-authority.
Ensure that these common errors are kept in check through continuous monitoring and maintenance of your site.
Not optimising for the right keywords and search intent
A common mistake that happens with selecting keywords is selecting the wrong keywords. This is especially true for long-tail keywords. Long-tail keywords can get you a high conversion rate if you are using the right combination of words. Keyword research is essential to ensure that you are using keywords optimised for search intent too.
Ignoring Site Performance Issues
Any page that takes longer than 3 seconds to load is going to cost you visitors. That is the average time a user expects for a page to load. Page speed is crucial for SEO and user experience.
Not optimising your pages for mobiles is another mistake as the future of internet becomes increasingly mobile dependent. Our web designers in Perth can help you with it.
Optimising your site is a continuous process. But you can start with fixing these most common 8 SEO Mistakes to Avoid and move on to the more complicated ones. Ensure that you are following the right methods to fix errors and be SEO compliant at all times. Codesquad’s SEO Perth team can help you with creating a strong Search Engine Optimisation strategy. Talk to our specialists to know more.
Nofollow Attributes – a value assigned to metatag instructing search engines not to follow an outbound link. Long-tail Keyword – three or four keywords or a key phrase that is more specific than a single keyword. Page Crawl Depth – the number of clicks to reach a specific page. CMS – stands for Content Management System. It is a software application for creating and managing enterprise and web content.
Tim Reynolds is the Chief Solutions Consultant and SEO specialist at Codesquad. Talking SEO strategies, analysing client business needs and managing projects – all in a day’s work for Tim. He loves a challenge and when he isn’t engaged with a project or developing SEO strategies, you can find him with soldering iron in hand “making stuff.” If you are looking for 100% SEO compliance, Tim and his team won’t rest until you get there.